Copywriting Tips: The Power of Power Words

When it comes to your marketing materials, "power words" can instantly give them a jolt of energy. They add an air of urgency, trigger emotions and build trust with your audience. Here you'll find some secret copywriting tips on persuasive words that you can do to cause your audience to take action.

What are power words?

What are power words exactly? When copywriting, many marketers will use power words to help grab the reader's attention and make them more likely to take action. Power words help to evoke that emotional response in people that  sends their brains the message to pay attention to you. Think of it as 'marketing with pizzazz'. From "exclusive" to "genuine," these persuasive terms help you create an irresistible offer and convince customers that taking immediate action is in their best interest.


Take the word "free," for instance - it's one of the most effective power words out there. By offering something free, you'll immediately pique people's interest and make them more likely to click on your CTA button. Just think about it - wouldn't you be more likely to click if you saw the word "free"? By including these types of power words in your copywriting materials, you can give your content the extra boost needed to stand out and get noticed. Think of it as sprinkling a bit of copywriting fairy dust on your copy!

Curiosity Power Words

Another great way to use power words is to add a sense of urgency. Words like "now" and "today" create a sense of immediacy, making people feel that they have to act now or miss out on an amazing offer. Similarly, using words like "limited" and "secret" can make people think that something is low in supply, thus encouraging them to take action right away. Phrases like "be the first" or "exclusive offer" make people feel special about buying your product.


Creating urgency in marketing is essential for businesses to capture and convert customers. It helps create a sense of “now or never” among your target audience, which can be the difference between making the sale or letting it slip away.


Trust Power Words

Power words are a great way to create trust and credibility with your marketing. By choosing the right words and using them judiciously, you can craft content that resonates with readers and inspires them to take action. When used correctly, power words can help you build trust by demonstrating expertise and authority in your field. For example, if you’re marketing a health product, you could emphasize the “proven results” or “clinically tested” aspects of the product. These words show potential customers that your product has been professionally evaluated and is reliable.


Words like "guaranteed," "reliable," and even phrases such as “as seen on” all work together to instill confidence in your product or service. When people are certain that they can trust you to deliver the results the desire, that is when they buy, and when you know that your powerful words are working!

Now you see just why power words are an essential tool in any marketer's arsenal. When used with consideration to the target audience, they can be powerful catalysts for driving action and creating a connection with potential customers. Whether you're crafting a compelling headline or writing a call-to-action that just won't quit, power words are your secret weapon. With the right copywriting tips, these words can help your marketing materials stand out from the crowd and leave an impression on readers. So don't be afraid to tap into that powerful potential!


Want more essential copywriting tips to help you sell like crazy? Register for our free masterclass here!

Recent Articles

5 Essential Copywriting Tips to Generate Leads Today!

I’ll send you my FREE (short & easy to read) E-Book that shows you my flawless plan to generate leads through the power of copywriting!

Stand Out and Get Results!

Let's Collaborate Together!

Schedule a free consult with Jill
Book Now