Why Isn't My Website Converting?

I'm really jazzed for today's blog because I'm doing something a little different here. Thanks to my friends at My Body By Design, who have offered their website up to the copywriting gods of judgement, I'll be dissecting a real live website here to show you some of the things you may be doing that hinder your potential customers. Don't worry, it's gonna be a lot less messy than that frog from 8th grade science class.

First, let me tell you a little bit about My Body by Design, so you have a clear background of what they do. My Body by Design specializes in medical tourism, allowing for safe, high-quality, and affordable medical and dental procedures for those that otherwise may not be able to afford them. As a relatively newer industry, My Body by Design has the task of immediately educating their customers on what they do, how they do it, and how it can benefit potential customers. If they don't do this in a way that clearly highlights it for the reader, they risk losing business to a competitor whose website does a better job of explaining things. Remember, we must always be viewing things through the eyes of the customer if we want them to convert.

In the world of online presence, a website acts as the digital storefront of a business. It's the first impression you make on potential customers, and it needs to communicate your brand, services, and value proposition effectively. That's where a website copy audit comes into play, analyzing the words and messaging used on a site to ensure they resonate with visitors.

All right, now that we've got that straight, let's dive in to the audit.

Alright, so first off, I have to say, the visual appeal of the website is spot on. The images showcasing your services really catch the eye. But let's get into the nitty-gritty. When we're talking about the initial copy, the one that mentions "plastic surgery, weight loss, dental," it's a start, but I think we can make it much stronger. We want that first impression to really resonate with visitors. Think about leading with a statement that immediately grabs their attention and speaks to what they're looking for. This is prime digital real estate. We've got mere seconds to grab attention, so let's make sure we don't let them slip away.

When visitors feel understood, they're more likely to stick around. So let's talk about creating a compelling narrative. First thing after our hook, we need to place the customer at the center, addressing their pain points straight away. So here, above the Welcome section, I would add in a section that speaks to that.

This welcome paragraph is good, but it needs more focus on what makes the company different and better. Standing out from the competition is key. We've got to highlight those unique selling points. It's not just about choosing medical tourism; it's about choosing My Body by Design. What's that special ingredient that sets you apart? That's the message we want to get across loud and clear.

Also, that "schedule" button is beautifully placed. Don't underestimate the placement and color or buttons. Those button texts can play a big role in guiding visitors toward taking action.

Transitioning to education, that "What is medical tourism?" section is a gem. They're tackling a common question right off the bat, and along with that, they have another handy dandy button that leads those who have more to questions to... you guessed it, more answers!

So let's take a brief jump away from the homepage and head over the FAQ page to see how they are working. I love how many areas they covered, but we could make them even more user-friendly. Let's group similar questions together to make navigation a breeze.

Testimonials are a jackpot. They provide that social proof everyone's looking for. Encouraging satisfied clients to share their stories can massively build trust.

This "About Us" section could use a little rethinking, since we already have a welcome section above. Instead of repetition, how about a concise breakdown of the user experience? It aligns better with the overall flow and keeps things fresh.

Looking at your content flow, it's well-structured. However, small tweaks, like moving some of those "Did you know?" sections up a bit, can really amp up engagement. We're guiding visitors through a story, remember that. By making these subtle changes, we can create an even more captivating user experience. From crafting an attention-grabbing opening, to showcasing unique selling points, to optimizing how information is presented—these steps can truly elevate your online presence.

Want a copy audit of your own, to see how you could improve the user experience? We're always offering free audits to help you clarify your message and sell more online. Schedule yours here!

Recent Articles

5 Essential Copywriting Tips to Generate Leads Today!

I’ll send you my FREE (short & easy to read) E-Book that shows you my flawless plan to generate leads through the power of copywriting!

Stand Out and Get Results!

Let's Collaborate Together!

Schedule a free consult with Jill
Book Now